This toolkit is designed to help you get started with your local Thanksgiving campaign.
In this toolkit you will find the materials you can use to promote safe food handling during this season.

We have organized this material to help make your outreach informative, helpful and fun. Resources include:

• Brand Brief
• Press Release Template
• Talking Points
• Pitch Email Template
• Social Media – Suggested tweets and Facebook posts are included to help spread the word about food safety
• Audio Archives
• Thanksgiving B-roll
• Infographics

To encourage co-branding, you may add your organization’s name to outreach materials and media resources. We have also included feature articles for submission to newsletters or to your local newspaper, along with talking points for interviews or speeches. A gallery of photographs and infographics are available through the FSIS Flickr site.

Please refer to the following guidelines for usage of the USDA logo, colors, and fonts. These materials are available to you at no charge, but any and all uses must conform to these guidelines. Contact USDA for approval of other uses or applications by writing to: fsis.outreach@usda.gov.

The USDA logo shall be reproduced in either one or two colors. The official colors for the USDA symbol are dark blue (PMS 288) and dark green (PMS 343). When reproduced in one color, the symbol shall be black. When the symbol is placed on a color field, it should be reversed to white.

The USDA symbol is designated for display on all information products of the Department. To ensure maximum visibility, the preferred position of the symbol on most information products is the top left corner.

When used in conjunction with symbol of other public and/or private-sector partners, the logo should be given equal placement and may be displayed without the Department name. If all of the symbols represent Federal organizations, the symbols should be placed in alphabetical order. If the organizations are a mix of Federal and non-Federal, the lead Federal agency symbol should appear first with the remaining symbols ordered as dictated by the situation.

The [NAME OF ORGANIZATION] has teamed up with the USDA Food Safety and Inspection Service to promote food safety during the Thanksgiving holiday.

We have food safety experts available to help answer questions your [READERS/LISTENERS] may have, including:

• Should I wash my turkey?
• How do I know when my turkey is fully cooked?
• How long will my leftovers last in the refrigerator before they go bad?

By answering these questions and many others, we can help keep families free from food poisoning this holiday.  Please let us know what days and times work for you to schedule an on-air interview. If you would like, we can also provide pre-recorded interviews that can air at your convenience.

Thank you for your time and we look forward to hearing from you.

[NAME OF INDIVIDUAL]

[TITLE]

[NAME OF ORGANIZATION]